Growth Competition

Overview

The Mini Dapp Growth Competition aims to foster rapid user growth, reward top-performing projects, and drive meaningful market traction. Our goal is to identify and support standout Mini Dapps that achieve significant monthly active user (MAU) milestones and notable on-chain token holder counts.

Competition Summary

The objective is to help Mini Dapps rapidly achieve millions of MAU and on-chain token holders.

• In February and March–April (final timeline to be decided in February 2025), competitions based on key metrics will select the top Mini Dapps for marketing and liquidity support.

• A ranking dashboard will go live in February 7.

• The top 10 Mini Dapps will be selected in Mid February and March-April(final timeline to be decided in February 2025) based on key metrics.

• Among the Top 10, 2 teams will be selected for growth packages based on growth potential evaluations by the foundation and LINE NEXT. They will receive:

  • up to $0.5M in marketing support and top exposure on the Dapp portal

  • up to $0.1M in liquidity support

  • Minimum criteria for receiving the growth package may be added later.

• All Mini Dapps built on Kaia will automatically participate. Token airdrops to users at the TGE stage (including pre-distributed points) will be mandatory.

*The exact timeline may change depending on the launch status of the Kaia Wave Mini Dapp.

Participation Eligibility

• All Mini Dapps built on Kaia’s ecosystem are automatically enrolled.

• However, for metric tracking, Mini Dapp-related information and the smart contract address must be submitted through this link.

  • Please also submit the NFT, token, and payment smart contracts together.

  • If you’ve already submitted contracts, you can send the labels and addresses of new smart contracts to [e-mail], and they will be updated within a week.

• Teams that haven’t issued tokens yet must airdrop tokens at TGE. Teams that have already issued tokens are also eligible to participate.

Ranking & Metrics

Leaderboard Metrics

• Weekly On-chain Active Accounts(High weight): Tracked on-chain. Only accounts that hold a minimum amount of KAIA have submitted at least one transaction to the Mini Dapp’s contract will be counted to encourage on-chain asset ownership.

  • *All accounts that have sent any on-chain transactions are included in the February Growth Competition metrics, even if they do not hold the minimum amount of KAIA.

• Weekly On-chain Transactions(Low weight): The number of transactions submitted to the Mini Dapp’s contract.

• Mini Dapp Revenue(High weight): Revenue activities conducted within the LINE platform (crypto and cash payments), based on LINE’s data.

Ranking Details

• User and on-chain metrics are displayed as absolute numbers.

• Revenue metrics are shown as top rankings or percentages.

• Rankings are standardized across user, wallet, and revenue data. The final ranking is determined by calculating a weighted score of these metrics.

• The Top 10 will be highlighted separately on the ranking board.

• They are updated weekly and made publicly visible on Kaia Square.

Any project found engaging in fraudulent activities will be disqualified.

Evaluation & Selection

• The Top 10 Mini Dapps will be granted eligibility to qualify for the growth package.

• In February, the Top 10 Mini Dapps will be selected based on the average score from three weeks of metrics. This includes the average scores for the periods of January 23–29, January 30–February 7, and February 7–13. The results will be announced in a separate article by LINE NEXT and the Kaia Foundation.

• Mini Dapps need to present a detailed Marketing plan. After, LINE NEXT and the Kaia Foundation will review the plans and select 2 Mini Dapps from the Top 10 based on leaderboard data and growth potential.

Notes

• Minimum thresholds or additional requirements for receiving growth package may be introduced over time.

• For teams that are not selected, alternative marketing support may be provided, such as prioritized exposure on the Dapp portal.

Growth Support Package

The two teams selected as growth package recipients will receive the following benefits.

• Up to $0.5M Marketing/User Rewards:

  • Mini Dapps must submit marketing plans.

  • Allocation between marketing and user rewards decided jointly with the foundation and LINE NEXT team.

  • Note: Post-TGE, additional token airdrops to ecosystem users are mandatory.

• Up to $0.1M Liquidity Support:

  • Provided post-TGE.

  • Deployed as $KAIA liquidity in DEX pools.

  • Note: Mini Dapps benefiting from liquidity support must contribute a portion of their own tokens to the DEX pool.

Timeline

Phase 1: February

• February 7

  • Official Ranking Dashboard goes live.

• February 14

  • The Top 10 Mini Dapps announced based on performance metrics, calculated as the average scores for the periods of January 23–29, January 30–February 7, and February 7–13.

• Feb 17~21*

  • Among these, 2 Mini Dapps win Growth Packages, including $0.5M in marketing support and $0.1M in liquidity support.

Phase 2: March-Apr*

• Another Top 10 Mini Dapps selection and again 2 winners receive the same Growth Package benefits.

*The exact timeline may change. For Phase 2 competition, exact timeline will be announce in Feb.

Contact & Support

For any questions or guidance on the Growth Competition rules, eligibility, or resource utilization, please contact the Kaia Foundation or LINE NEXT teams for assistance.